
Who Is This For?
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Restaurant and Café owners aiming to grow their customer base with appealing plant-based options
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Chefs and kitchen managers seeking practical, profitable ways to add plant-based dishes to their menus
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Event and catering teams wanting to confidently accommodate all dietary needs
Why Your Menu Needs Plant-Based Options
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Capture a Growing Market
More and more guests identify as plant-based, vegetarian, or flexitarian - and they’re influencing dining choices.
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Inclusive = Profitable
One plant-based guest can determine where a group eats. If you don’t offer inclusive options, you may lose the entire group.
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Be Chosen for Company Meals & Events
Businesses are increasingly mindful of employee dietary needs when planning team lunches, dinners, and events. If your menu can’t accommodate everyone, your venue may not be considered at all.
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Boost Margins
Plant-based dishes often have lower food costs and high perceived value - leading to stronger profit margins.
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Modernize Your Brand
A sustainable, inclusive, and forward-thinking menu keeps your restaurant competitive and relevant.
Consulting Packages
Choose the level of support that fits your kitchen, concept, and goals.
Menu Optimization
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Enhance your existing menu with inclusive, plant-based offerings - without disrupting your current kitchen operations.
1. Menu Review & Dietary Labeling​
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Full assessment of your current menu
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Recommendations for clear allergen and dietary labels (vegan, vegetarian, gluten-free)
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2. Add-On, Substitution & Implementation Strategy
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Plant-based add-ons using ingredients you already stock
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Substitutions tailored to your kitchen’s workflow and cuisine
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Practical guidance to implement these changes efficiently in your kitchen, as well as to position these options on your existing menu with clear descriptions
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3. Pricing & Sales Strategy
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Pricing advice to maximize profit margins
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Menu placement and language tactics to boost visibility and sales
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4. Staff Training (Front and Back of House)
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FOH: Training to confidently explain and promote plant-based options to guests
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BOH: Guidance on preventing cross-contamination and proper plant-based food handling
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5. Social Media Support
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Strategies and guidance on promoting your new plant-based offerings clearly and effectively
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Signature Plant-Based Menu
Launch a full, chef-driven plant-based menu designed to impress guests, increase profits, and align with your kitchen’s strengths.
For restaurants, cafés, or new ventures ready to introduce a dedicated plant-based offering—whether it’s a full menu, new brand concept, or seasonal feature.
1. Concept & Strategy Development​
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2. Complete Plant-Based Menu Creation​
3. Recipe Development & Kitchen Support​
4. Kitchen Workflow & Process Setup​
5. Menu Language & Guest Appeal​
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6. Menu Engineering & Pricing Guidance​
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7. Staff Training & Launch Support​
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8. Ongoing Support ​
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For a detailed breakdown of services and deliverables, please use the Contact form
Menu Expansion
​Expand your menu with original, plant-based dishes tailored to your kitchen, concept, and guests - designed to fit seamlessly into your existing operations.
Includes everything in Menu Optimization, plus custom-developed plant-based dishes tailored to your kitchen and concept.
6. Custom Plant-Based Dish Creation
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Development of original, tested vegan recipes tailored to your cuisine, guest base, and kitchen setup
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Recipes are designed to align with your existing menu style and use ingredients you already stock where possible
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Suggested:
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3 dishes for small menus (up to 20 items)
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5 dishes for medium menus (20–35 items)
(More or fewer depending on your goals and capacity)
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7. Recipe Support & Implementation
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Step-by-step instructions for prep, plating, and portioning
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Optional food costing, allergen info, and substitution notes
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Guidance and support during rollout if needed
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Why Work With Me
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Passion and Purpose - I am passionate about helping restaurants and cafés successfully expand their plant-based offerings with practical, tailored solutions. Whether working online or in person, I focus on delivering results that align with your unique vision and operational needs.
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- Hands-On Approach - I believe a hands-on approach is the most beneficial in hospitality, and with my passion for training fellow kitchen professionals, I am available to travel internationally for on-site consulting and training.
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Collaborative Support - With international experience and a collaborative approach, I’m here to support your journey every step of the way - ensuring your menu delights all guests while boosting your profitability.